Search Engine Optimisation (SEO)
Search Engine Optimisation is crucial to success of your website. It is worth nothing if nobody is visiting it. SEO helps you to be found and sell.
When your website is optimised, it is easier for people interested in your product or service to find and visit your website. By getting your website optimised you are instantly gaining competitive edge over those of your competitors who do not do it or do it poorly.
Search Engine Optimisation is a great equalizer – websites of small companies can perform better in Search Engines than those of their bigger competitors.
Well optimised website gets you more enquiries and more business – and all this is free. Unlike paid advertisement, Search Engine Optimisation targets natural “organic” traffic.
In a nutshell SEO is research based way of managing your website’s content. Depending on the market you are operating in, certain phrases (likely to be searched for) are identified and targeted.
Your whole website’s structure is organised in a way that conforms with what search engines expect and promote. If you want to create your content by yourself it is good if you are aware of SEO rules. The CMS system does a lot of heavy lifting automatically, but manual touch is what makes all the difference.
Pricing depends entirely on the job in hand. With my “Full CMS Website” package optimisation is included.
Nearly always it is easier to build a website with Search Engines Optimisation in mind than to try and tweak existing one. The site structure is of paramount importance so if you think of getting a website done, consider one of my website design packages that includes optimisation.
Saving on SEO functionalities is not the best choice, you can have very fancy website, but if it does not sell it is worth nothing.